"My smile feels like it could stretch from Bombay to Madurai."--Ooh La La from the Broadway musical, Bombay Dreams
Last week, the next stop on the fashion week train was the film and financial capital of India, Mumbai. Indian fashion designers presented all kinds of looks from breathtaking to bizarre. Standouts included Deepika Gehani’s beautiful pastel fusion and sari creations in pastel yellow and blue prints. Indian fashion darling Sabyasachi Mukherjee who has been showing internationally including at New York fashion week, showed more traditional looks while Shane and Falguni went more funky and western. Also seen were trends that had been noted at the European shows like fringe (from Milan fashion week) which was prevalent on the Drashta Sarvaiya runway. The diversity of looks from saris to fun dresses solidified the crossover and international appeal of Indian designers.
Gone are the days where fashionistas would scratch their heads befuddled when Mumbai’s Lakme Fashion week was mentioned. The event got plenty of media coverage even in the U.S. This year, Style.com sent Candy Pratts Pierce to Mumbai for fashion week. Her animated series, Candy goes to Bollywood, captures her fashion experiences with her interesting revelations such as Indian fashion’s “respect for tradition with awareness of today’s mobile audience.” and humorous comments that the bedazzler must have been invented in the subcontinent. Other publications like New York Magazine also covered the event.
While fashion week may have seem more subdued in the US due to tough economic times, Reuters reports in Fashion clashing as India puts on the glitz: “There may be a global financial crisis going on, but in India, one of the engine rooms of the world's pre-crash production boom, there is a clash of the flash fashion.” Mumbai fashion week was the last of three shows (one right after the other), with the other two in New Delhi adding plenty of glitz and glamour to the month of October. And how is the international audience responding? Quite well. According to Reuters, a buyer from Anthropologie was impressed with the collections she saw saying that they lack in nothing and the article goes on to report, “International buyers said the country’s designers were in sync with global trends.”
Watch out Milan, looks like Mumbai may just be the new fashion week place to be.
image source: nymag.com (top(clockwise)--designs of Deepika Gehani, Shane and Falguni, G Pia Fleming, and Sabyasachi; bottom (left to right)-- designs of Narenda Kumar, Tarun Tahiliani)