"I think it (sari) covers the right amount, and exposes the right amount. It's such a tease and I like teasing."-Bollywood actress Vidya Balan
Famed French brand Hermes announced last week that they are launching a collection of silk saris. It's been quite the buzz in the fashion and business world, since it is the first time a western luxury brand has stepped into the traditional clothing market in India. According to reports on the topic, the news is not shocking since India has a booming luxury market (about $2.2 billion dollars in domestic sales..wowsers!) but it is still interesting since most non-Indian brands have shied away from designing and selling the iconic sari.
If you are a fan of that famously chic Hermes silk scarf, the saris are based on them. According to the company, it's the first time that their special printing techniques will be used on such a long, continuous fabric (a sari is about 6 meters long). Yes folks, that's a lot of scarves. Hermes has seemed to have quite the love affair with India with a 2008 collection and ad campaign inspired by the sub-continent and a collection of Indian themed scarves.
If you're looking to get your hands on one of the silk sari creations, it will set you back anywhere from about $6100 to $8400 (like I said..a lot of scarves) and sari, the collection is currently only available for purchase at the Hermes flagship store in Mumbai.
image source: Sari collection (Hermes via telegraph.co.uk), Hermes elephant ad and scarf (Hermes)